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This on line to offline strategy was applied with the assistance of Wechat, in which The French Cellar engaged with The purchasers present for the occasion on their WeChat accounts. The attendees were being educated relating to wine and step by step uncovered the wide selection on the French Cellar.
We design the journey not only the stops. Our digital initial method guarantees a seamless brand experience design throughout various channels/touchpoints.
Lots of Chinese individuals drop by Starbucks not merely to possess a cup of Frappuccino, but to enjoy the “Starbucks Experience” which makes them experience neat and stylish. As a result, Starbucks has proven by itself as an aspirational brand and will be able to demand high quality rates.